OFFICIAL CONTEST RULES

Contest begins May 20, 2022 (00:00:01, ET) and ends July 19, 2022 (23:59:59, ET).

No purchase necessary to enter or be eligible to win.

To be eligible to enter the contest, you must receive an invitation and be involved in the distribution of life insurance in Canada. If you are eligible, to enter, click on the link provided, and the survey home web page will appear. Follow the on-line instructions as they appear and when prompted, answer the survey questions (the survey questions are not the contest's skill-testing question). When the survey is completed, click the submit button on the final screen. If you have chosen to participate, your entry into the contest will be automatic.

The following requirements must be met for the person completing the survey to be validly entered into the contest and be eligible to win the contest prize: (i) all required survey questions must be answered, (ii) only one entry per individual.

As an alternative to completing the survey, an eligible person may enter the contest without completing the survey by legibly printing their name, telephone number, mailing address and email address on a piece of paper not larger than 8 ½ inches by 11 inches along with a unique handwritten essay of not less than 50 words, on 'how an insurance company can better meet the needs of insurance advisors' and mail these materials (in a single envelope bearing sufficient postage) to : Distribution Service Satisfaction Survey Contest, Dufferin Research, 3437 Grants Sideroad, Kinburn, ON, K0A 2H0. If entry is postmarked no later than July 19, 2022 and received no later than July 26, 2022, the person will be entered into the contest subject to compliance with all other rules for this contest.

Four prizes will be awarded, each consisting of one $500.00 VISA gift card.

A random selection to determine the winners will be made on or about August 19, 2022 from among all eligible entries received. The odds of being selected will depend upon the total number of eligible entries received. The winner will be notified by email to their submitted email address. If the notification email is not responded to within 15 calendar days, then that person will be deemed to have forfeited their prize, nothing will be awarded to them, and another winner will be selected in their place. Once notified, each winner will be required to correctly answer Sponsor's skill testing question without mechanical or other assistance in order to be declared a winner. If they fail to answer the skill testing question as required, then that person will be deemed to have forfeited their prize, nothing will be awarded to them, and another winner will be selected in their place.

By entering the contest and/or accepting their prize, the winner agrees to waive all recourse against the contest Sponsor, and those associated with them no matter what the reason including if the contest Sponsor has been negligent in any way in the conduct of the contest including the awarding of the prize.

To enter and be eligible to win, a person must be over the age of majority in their province of residence, their entry must be in full compliance with these contest rules, they must be a resident of Canada, they cannot be an employee of, or domiciled with an employee of the contest Sponsor or the company conducting the survey and they must have first correctly answered, without mechanical or other assistance, Sponsor's mathematical, skill-testing question. Potential prize winners who do not or fail to comply fully with the contest rules will automatically forfeit their opportunity to win a prize and nothing else will be substituted or given to that potential winner and an alternate winner will be chosen in their place.

By entering, contestants agree: (i) to the contest rules (in the event of any conflict with anything contained in these Official Rules and promotion details contained in advertising and other promotion materials, the details of the promotion set forth in these Official Rules shall govern and prevail), (ii) to the use of the entrant's personal information for purposes of administering this contest and (iii) to the use without compensation of the entrant's name and city of residence in all publicity campaigns related to the contest (the "publicity usages").

General rules:

Contest is being sponsored by 1707484 Ontario Limited carrying on business as Life Ops Consulting Group (the "Sponsor"). No correspondence will be entered into except with potential winners. The decision of Sponsor and their representatives in respect of any matter related to this contest (either before or following selection) is final and without appeal. For residents of Qu?bec any litigation respecting the conduct or organization of a publicity contest may be submitted to the R?gie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the R?gie only for the purpose of helping the parties reach a settlement. Contest is subject to all applicable Federal, Provincial and Municipal laws.

All entries become the property of the Sponsor. Entries will be rejected if not fully completed. Persons tampering with or abusing the entry policy will be disqualified. The Sponsor, including its agents, representatives and those associated with them, are not responsible for any entry, a prize winning notification or the claim for prize, which fails to get entered, is lost, misdirected or which arrives late, as the case may be, whether or not due to the fault of the Sponsor or of any other person or thing and whether or not due to an interrupted or unavailable browser or network server or malfunction, congestion, incompatibility, misconnection or miscommunication, failed or lost computer transmissions, or if the Sponsor's Email/Web site portal is compromised by virus, bugs, unauthorized human or unauthorized non-human intervention, or for any technical malfunction of any telephone network or lines, computer on line systems, servers access providers, computer equipment, software failures, or failure of any entry to be received due to technical problems or traffic congestion on the Internet or Sponsor's web site or other similar technical problems beyond the reasonable control of the Sponsor (collectively, the "technical problems"). Proof of transmission (screenshots) does not constitute proof of delivery.

The Sponsor reserves the right to cancel, terminate, modify, amend or suspend the on-line portion of the contest, in its sole discretion, if any of the foregoing technical problems prevents the fair or proper administration of the on-line portion of the contest and if Sponsor does so, in the sole discretion of the Sponsor, Sponsor further reserves the right when terminating the on-line portion of the contest to conduct the drawing that includes those valid on-line entries previously received during the contest period.

The contest Sponsor will have no liability whatsoever if for any reason the contest is not capable of running as planned due to technical problems, including due to computer virus, bugs, unauthorized tampering, unauthorized intervention, fraud, technical failures, or any other causes. The contest Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the contest or to be acting in violation of these rules or otherwise in a disruptive manner. Contest Sponsor shall not be held responsible for any errors or negligence that may arise or occur in connection with the contest including any damage to an entrant's computer equipment, system, software or any combination thereof, as a result of their participation in this contest or from downloading any material from the contest Website or elsewhere. Entries, no-purchase entry requests, etc. generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

Prizes must be accepted as awarded, in the names of the winners (who must be the persons who submitted the entries), are not transferable, no cash value will be given for the prizes and no substitution will be made for the prizes (and without limiting the foregoing, prizes may not be sold or traded). The approximate retail values of a prize as stated in advertising or other promotion materials, and/or in these Official Rules, are subject to price fluctuations in the consumer marketplace based on, among other things, the passage of time between the date the respective approximate retail value is stated by the Sponsor and the date the respective prize is awarded or redeemed. If, at the time a prize is redeemed or awarded, the actual prevailing retail purchase price for the prize is less than the approximate retail value stated by the Sponsor in advertising and promotion materials, and/or in these Official Rules, the prize winner will not be entitled to the price difference. The Sponsor, in its sole discretion, and for any reason, reserves the right to: (i) place reasonable restrictions on the availability or use of a prize or (ii) substitute a prize or aspect of a prize of equal or greater value for a prize or aspect stated in the rules and advertising and promotion materials as being offered to be awarded.

In the event of a dispute over the identity of the person who submitted an on-line entry, the entry will be deemed to have been submitted by the authorized account holder of the e-mail account through which the entry was made. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an internet access provider, on-line service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Potential winners may be requested to provide the contest Sponsor with proof that a potential winner is the authorized account holder of the email address associated with a potentially winning entry.

Privacy:

While the contest Sponsor is nominally conducting the survey, please note that a research company is engaged by the contest Sponsor to both administer the survey and compile the survey results, and your personal information will be delivered to that research company as well for the purposes of conducting the survey and administering the survey.

Neither the contest Sponsor nor the research company will use any personal information except for purposes of: (i) running the contest and as permitted by these rules (for example, pursuant to these rules, all entrants who accept a prize consent to the use of their personal information for publicity usages) and (ii) conducting the survey and administering the survey.

Your answers to the various survey questions will be aggregated with all other respondents to the survey and such aggregated information will be delivered to the insurance companies who have retained us; however, your individual responses will not be delivered to the insurance companies.

Any inquiry concerning the personal information held by the contest Sponsor should be addressed to the contest Sponsor by emailing research@lifeopsconsulting.com.